The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
I’ve written in the past how important it is to measure success. You don’t know if your campaign/search/ad/etc. is working unless you measure if your visitors are doing what you want. Initial traffic volume doesn’t matter if none of the visitors buy your products. One variation of this is looking at your organic search report
The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more
At a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it
The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
It’s over. It’s time for complete exhaustion to set in. CE executives around the world are now looking to recover from the miles of walking they’ve logged, and damage they’ve done to their livers. Lucky for them, we’re coming up on a 3-day weekend here in the U.S. CES 2012 proved to be predictable but
We’re nearly half way through CES, and most everything that is going to be revealed, has been. We always love to see how the brand buzz changes throughout the week, as products are announced and booths are explored. Watch Your Back, LG The biggest change we’re seeing since Monday is the equalization of buzz amongst
We depend on our websites to engage with visitors and convert them to buyers. Those involved in content creation and design are usually informed and influenced by design best practices or the likes/dislikes of a HiPPO (Highest Paid Person in the Office). While the constraints of a CMS platform or the trade-offs made due to
